“Coded Conscience” argues that ethical design is essential for organizational success, not just an option. It explores how to embed ethical considerations, inclusivity, sustainability, and accountability into organizational practices. The book uses case studies to demonstrate strategies for overcoming barriers and achieving responsible design, even with limited resources. It also addresses the ethical challenges of AI development, emphasizing the need for these technologies to serve human flourishing. Ultimately, the book provides a roadmap and tools for organizations to make responsible design a driver of innovation, profitability, and positive social impact.